Clients.
From small, local start-ups to multi-national corporations, the copy goals are the same: boost engagement, build brands, grow databases, inspire loyalty and sell products and services.
AGENCY
Vodafone
One of the responsibilities at Badger Communications was to produce case studies to demonstrate the way Vodafone’s key clients have used technology to improve the way they work. I interview clients, then weave it into a story which showcases the key features and benefits of the technology.
Healthpost
As HealthPost customer ambassador, I wrote sponsored articles for the Viva section of the NZ Herald on new products and hot topics in health and wellbeing. I also wrote blog posts for the HealthPost website.
Craft’d Festival
As ‘acting editor’ for their online magazine, I am responsible for brainstorming article topics, interviewing clients and industry VIPs and writing longform (1600+ words) articles for the site, as well as short blog posts on news and trends. I also write the promotional eDMs that are sent to the database ahead of the event and have been involved in some promotional planning and strategy.
Neve Candles
The Neve Candles founder contacted me in the very early stages of starting her luxury wood wick candle business. I was involved in creating the ‘tone of voice’ for the brand, as well as writing and/or editing the copy for the brochure, website and packaging, including product descriptions for the individual fragrances. I also wrote/edited the sales letters and press releases in the second phase of the brand launch.
